A success for over 40 years
Eraclea was founded in 1968 in Milan. It is a historic Italian brand of success. With nearly half a century of experience and tradition, today Eraclea became a point of reference and inspiration for the whole market, present in the best places.
Specializing in the production and marketing of soluble powdered products for the preparation of hot and cold drinks, a leader in the hot chocolate in the cup.
The rigorous selection of the ingredients, creating unique recipes, the accuracy of the work, creating a wide range of flavours and varieties, the continuous search for innovative solutions, attention to detail, extremely accurate service and presentation: these are the hallmarks of Eraclea and the solid foundation of the success that has made this brand a leader in its sector.
Since March 2010 the brand was acquired by Lavazza Group.
The 3 pillars
The consolidated position as leader in the Italian scenario of the most innovative companies of the Ho.Re.Ca channel. is based on 3 pillars:
1) Constant product innovation, always available to meet consumer and market demands.
2) High quality products (raw materials and wrapping), supplies and marketing materials for the point of sale, featuring an appeal with a high visual impact.
3) Completeness of the service, from the machinery for the preparation of products to the table menus, from the paintings to the mugs, Eraclea never leaves anything to chance.